SAN FRANCISCO - (BUSINESS WIRE) - November 1, 2022--
Visa (NYSE: V), Official Payments Technology Partner of FIFA, today unveiled Visa Masters of Movement, a unique hybrid NFT pre-auction and immersive activation experience for fans of the 2022 FIFA World Cup. The Visa Masters of Movement auction features digital art inspired by the legendary goal of five legendary soccer players combined into a one-of-a-kind NFT available now on Crypto.com. At the end of this month, the interactive camp experience will come to life at the FIFA Fan Festival ™ in Doha, Qatar, allowing fans to create digital art inspired by their signature movements. Eligible fans will have the opportunity to incorporate this digital art into their NFT with Crypto.com, the 2022 ™ FIFA World Cup sponsored cryptocurrency trading platform.
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Visa Masters of Movement is a digital LED equipped with tracking technology to capture the iconic movements of fans and turn them into digital art. Digital art will be emailed as a souvenir, and eligible fans will also be able to select digital art designed as a unique NFT. Masters of Movement visas will open at the FIFA Fan Festival ™ in Doha (November 19 - December 18). (Photo: Business Wire)
“As the 2022 FIFA World Cup ™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA ™ World Cup so special: diehard fans, legendary athletes and for a few weeks the Vice President of Visa President and Head of Sponsorship Andrea Fairchild says the world will unite one way or another.
Bid on Crypto.com Now!
From today (12:00 GMT) to November 8 (21:00 GMT), football fans can bid on Crypto.com for the NFT Visa Masters of Movement. The auction brings together five unique artworks inspired by the iconic goals of the FIFA ™ World Cup and the FIFA Women's World Cup ™ by football legends Jared Borghetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez, inspired by the NFT . The digital artwork is designed using XK Studios' award-winning algorithm which transforms iconic movements into dynamic artwork.
A one of a kind collection, fans who bid the highest price for each NFT at the end of the auction will receive the NFT in their wallet from Crypto.com, along with high quality printed art files and player autographed memorabilia legendaries represented at the NFT. Visa will donate all proceeds from the auction to Street Child United, a UK-based charity dedicated to fighting the widespread stigma of street children around the world.
"The FIFA World Cup ™ is one of the most anticipated sporting events in the world and we are thrilled to offer fans a new way to participate in this epic event," said Stephen Kalifowitz, Chief Marketing Officer of Crypto.com. "Visa brings the Masters of Movement to life". We are thrilled to partner with Visa to enable fans to create and collect the most exclusive Qatar 2022 ™ FIFA World Cup collection that will live forever on the blockchain. "
At the FIFA Fan Festival, fans become artists
In the heart of the FIFA Fan Festival ™ in Doha (November 19-December 18), Visa invites thousands of fans to recreate their legendary moves in the free Visa Masters of Movement room. Enthusiasts will use a digital LED platform equipped with tracking technology to capture their iconic movements and turn them into digital art. Fans can not only score goals or show off their skills as they play with others to create custom dynamic artwork, they can also choose a color scheme based on their favorite national colors. Digital art will be emailed as a souvenir, and eligible fans will also be able to select digital art designed as a unique NFT.
During the Visa Masters of Movement experience, fans can learn more about the new ways Visa enables you to move money around the world, including new technologies like cryptocurrencies and other digital solutions that are giving more people access. to the global economy.
Visa has been FIFA's Official Payment Service Provider since 2007. As a global supporter of men's and women's football around the world, Visa aims to provide experiences that bring people closer to the action, regardless of whether they're part of the intended 1 million people in Qatar or less. This year's tournament is expected to attract 5 billion spectators worldwide.Always anticipating the next payment phase, Visa offers the latest payment innovations at FIFA's official venues and is looking for ways to extend its commitment to improve life through the power of sport through programs like Financial Football, a video game that combines fun and education. : an action-packed virtual soccer tournament.
Visit Visa Masters of Movement for more information and visit Visa.com for more Qatar 2022 ™ FIFA World Cup news and events.
About visas
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and governments in over 200 countries and territories. Our mission is to connect the world with the most innovative, affordable, reliable and secure payments network so that individuals, businesses and economies can thrive. We believe that an economy that includes everyone, everywhere, raises everyone, everywhere and sees access as the foundation of the future movement of money. Find out more at Visa.com.
About Crypto.com
Founded in 2016, Crypto.com serves over 50 million customers and is the fastest growing cryptocurrency platform in the world. Our vision is simple: Cryptocurrency ™ in every wallet Based on security, privacy and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of creators, creators and entrepreneurs, an approach fairer and to develop a fairer digital ecosystem. Find out more at Crypto.com.
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1 FIFA, May 2022
See source version on Businesswire.com: https://www.businesswire.com/news/home/20221101005640/en/
Introduction: means of communication.
seen:
Feeding by Cathy Harris
katharr@visa.com:
Crypto.com:
Victoria Davis
victoria.davis@crypto.com
Keywords: California England Qatar North America Middle East Europe
keyword sector. Other Beautiful Women Sports Tech Men Events / Concerts Consumer Football NFT Art / Entertainment Museums FinTech Blockchain Finance Banking Careers Professionals
Source: Visa Inc.
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PUBLICATION: 2022-11-01 03:01 / DISCO: 2022-11-01 03:01
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