Innovative recommendations help millions of people make smarter investment decisions
New York , October 4th . 2022 /PRNewswire/ -- Stash , an investment banking app designed to help everyday Americans invest and build wealth, today announced a new approach to crypto by offering segregated crypto accounts to more than 2 million active customers; Investments are based on Apex Crypto. Exclusive to Stash, customers have the opportunity to purchase eight of the largest and most popular cryptocurrencies with security so they can invest with confidence. This offering is designed to help clients make informed investment decisions and help them easily reach their long-term financial goals by accessing new asset classes.
“Stashers are passionate about crypto and we are here to help them as a trusted partner,” said Brandon Krieg , co-founder and CEO of Stash. "We created this feature on the spur of the moment." Our platform educates our clients not only with content, but with built-in hedging tools designed to serve their interests as they begin their crypto investment journey.”
In addition to reviewing the coins on offer, Stash encourages smart investments that result in long-term portfolio diversification. For those interested in cryptocurrencies, the new crypto calculator tool aims to help clients create and maintain a balanced portfolio based on their current investments. The transaction process includes a screen that alerts clients to cryptocurrency volatility and transparently displays transaction fees to prevent frequent trading. Clients also receive in-app alerts when their portfolio is overburdened with crypto compared to their risk profile, as well as ongoing education and mentorship via email, social media and video. The choice of eight verified coins offered includes, among others, Bitcoin and Ethereum.
To provide broad access to cryptocurrencies, Stash has partnered with Apex Crypto, a subsidiary of Apex Fintech Solutions, as an infrastructure provider for crypto investments.
“Stash provides Americans from all walks of life with access to a variety of wealth creation tools, and we love helping them provide opportunities for their clients to invest in crypto,” said Rachel Saunders , CEO of Apex Crypto. "They are making it easier and more accessible for Americans to increase their wealth through personalized app experiences, content, and education."
Today's launch is the second Stash cryptocurrency; Earlier this year, the fintech pioneer introduced cryptographic protection for fully managed smart portfolio accounts. Over half a million people signed up, making it the most successful Stash launch to date.
About the cache
Stash is an investment banking program with over 2 million active customers and nearly $3 billion in assets under management. The Stash plan, starting at $ 3 /month, provides easy, affordable access to a wide range of products, including investing, banking, education, and advice. Stash generated $125 million in annual revenue last year and deposits have grown by 30% over the past two years. Stash members have 18% more financial knowledge than the average American, and their financial literacy improves over time.
Cryptocurrency trading and execution services are provided by Apex Crypto LLC (NMLS ID 1828849) under a software license agreement between Apex Crypto LLC and Stash Financial, Inc. Apex Crypto is not a registered broker-dealer or a member of SIPC or FINRA and is licensed by the New York State Department to operate a virtual currency business. Cryptocurrencies are not securities and are not insured by the FDIC or SIPC. Advisory products and services are offered by Stash Investments LLC, an SEC registered investment advisor. Cryptocurrencies are very volatile investments; Please make sure you fully understand the risks before trading cryptocurrencies. Visit apexcrypto.com/legal. Cash and securities are held in brokerage accounts with Apex Clearing, while cryptocurrencies are held in cryptocurrency accounts with Apex Crypto.
This content is for informational purposes only and should not be considered tax, legal, financial or investment advice.
Media contacts:
Colton Moore
colton.moore@stash.com
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